About Keep Britain Working

A campaign to support those looking for work across the UK as a result of the pandemic.

About Keep Britain Working

A campaign to support those looking for work across the UK as a result of the pandemic.

What is Keep Britain Working?

The objective of the campaign is simple, to preserve jobs and to protect livelihoods.

The Keep Britain Working campaign was launched in April 2020 in response to the employment crisis as a result of the Covid-19 pandemic. The initial aim of the campaign was to preserve jobs and protect livelihoods through building a movement of positivity to help share, connect and inspire employers, workers and the country. We crowdsourced ideas on what could be done to Keep Britain Working, connected businesses with redeployment opportunities and inspired business leaders across the country to pledge to preserve as many jobs as possible during this challenging period.

As we move out of the pandemic, many people across the UK are still struggling to look for work. We want to offer ongoing support to job seekers through continuing to share free courses, webinars and articles to help people in their journey towards sustainable employment. 

Who is behind it?

Keep Britain Working was co-founded by James Reed, Chairman and CEO of the recruitment company, Reed. The campaign was backed by a number of businesses and their leaders (including James Timpson, Lord Alan Sugar, Liv Garfield, Luke Johnson), politicians (including Rt Hon Penny Mourdant MP, Rt Hon Caroline Nokes MP, Steven Brine MP) as well as industry bodies (including Recruitment & Employment Confederation). James Reed launched a similar campaign following the financial crisis of 2008/9.

Messages from our supporters

Keep Britain Working is a campaign co-founded by people across the UK. Our 30 founding supporters include business leaders and Members of Parliament. 

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