The Keep Britain Working campaign was launched in April 2020 in response to the employment crisis as a result of the Covid-19 pandemic. The initial aim of the campaign was to preserve jobs and protect livelihoods through building a movement of positivity to help share, connect and inspire employers, workers and the country. We crowdsourced ideas on what could be done to Keep Britain Working, connected businesses with redeployment opportunities and inspired business leaders across the country to pledge to preserve as many jobs as possible during this challenging period.

As the furlough scheme comes to a close, many people across the UK are struggling to look for work or sustain their businesses. We want to bring individuals, businesses and organisations together to support those looking for work or needing to reskill as a result of the pandemic with the end goal to Keep Britain Working. 

We’re looking to partner with businesses and organisations to increase our free resources available, access new audiences, build insight and problem solve on the key issues faced by those looking for work during these challenging times.

If you may be able to help, get in touch with us at keepbritainworking@reed.com to discuss how we could work together to help achieve mutual goals.

Keep Britain Working was co-founded by James Reed, Chairman and CEO of the recruitment company, Reed. The campaign has already been backed by a number of businesses and their leaders (including James Timpson, Lord Alan Sugar, Liv Garfield, Luke Johnson), politicians (including Rt Hon Penny Mourdant MP, Rt Hon Caroline Nokes MP, Steven Brine MP) as well as industry bodies (including Recruitment & Employment Confederation). James Reed launched a similar campaign following the financial crisis of 2008/9.